📌 Client Profile
A visionary health-tech entrepreneur from Dubai, developing AI-driven heart monitoring sensors, aimed to expand operations into the Dutch market. The goal? Form a strategic partnership with a local healthcare software startup in Amsterdam.
🚧 Challenge
Despite having capital and technology, the client encountered friction:
- Lack of familiarity with Dutch negotiation styles
- Misunderstandings during early business discussions
- Low rapport with potential Dutch partners
🧩 Shababeek’s Tailored Solution
- Cultural Intelligence Briefing
We provided a deep-dive workshop on Dutch business etiquette, including consensus-based decision-making, formality levels, and direct communication norms. - Negotiation Strategy Design
We coached the client to begin with rapport-building before introducing business proposals. The process was staged over three meetings. - Pitch Refinement
The pitch was transformed from a tech-heavy monologue into a collaborative opportunity with local relevance. - Live Support
Our consultants offered real-time cultural guidance and facilitated smooth communication throughout the meetings in Amsterdam.
🏆 Results
- A successful joint venture agreement signed in 6 weeks
- Product to be co-developed and tested in 3 Dutch hospitals
- Client obtained an entrepreneur visa via Shababeek’s support
🎯 Why It Matters
At Shababeek, we empower Middle Eastern entrepreneurs to thrive in the European market by blending business strategy with cross-cultural mastery. Because succeeding abroad isn’t just about what you sell—it’s how you connect.
Thinking of expanding your business into the Netherlands? Let’s make it happen—together.
