Academy

Learn

Training Academy

Practical training that gets used. Workshops, masterclasses and programmes for entrepreneurs, professionals, students and organisations — delivered in person, online, hybrid, or built around your team.

Catalogue

What we teach

Every training below runs as an open programme, as an in-house session for a single organisation, or as a module inside a larger custom programme.

Flagship 3 days · Amsterdam

Doing Business in the Netherlands

The full picture: ecosystem, culture, financing, market entry and networks.

Popular 1 day

Dutch Business Culture

Directness, consensus, hierarchy and the unwritten rules of a Dutch meeting room.

2 days

From Idea to Business

Validation, customer discovery and the discipline of turning a good idea into something that holds up.

2 days

Business Model Development

Build, test and stress-test a business model that works in a European market.

1 day

Intercultural Business Communication

Working across cultures without losing clarity, and reading what is not being said.

Half day

Networking in the Netherlands

How Dutch professional networks actually function, and how to enter them credibly.

1 day

Understanding the Dutch Entrepreneurial Ecosystem

Who the institutions are, what they fund, and where a newcomer fits.

2 days

Innovation and Entrepreneurship

How Dutch innovation environments operate — and how to plug into them.

2 days

International Business Development

Building a pipeline, partnerships and a market presence across borders.

2 days

Market Entry

Sequencing an entry properly: research, positioning, partners, first customers.

Modular

Professional Skills

Negotiation, presenting, stakeholder management and written communication.

Tailored By design

Custom Programme

Built from the ground up for your organisation, cohort or delegation.

Formats

Four ways to run it

The format follows the group, not the other way round. A cohort of twelve founders needs something different from a visiting delegation of forty.

  • In person

    Amsterdam and across the Netherlands. Room, cohort, coffee, and the conversations that happen between sessions.

  • Online

    Live and facilitated, not pre-recorded. Built for participants in other time zones.

  • Hybrid

    A mixed cohort where remote participants are genuinely in the session, not watching it.

  • In-house

    Delivered at your organisation, using your context, your sector and your actual challenges.

Coming next

The Academy is being built to become a platform

Today the Academy is a catalogue and a booking conversation. The architecture underneath is already prepared for participant accounts, online modules, video lessons, progress tracking, certificates and cohort management — so adding them later is a feature release rather than a rebuild.

Ready to Open Your Next Window?

Whether you are building a business, developing talent, entering a new market, or designing an international programme, let us explore what Shababeek can make possible.

Ready to Open Your Next Window?

Whether you are building a business, developing talent, entering a new market, or designing an international programme, let us explore what Shababeek can make possible.